de la Fuente

Objective / solution

Personal Brand Identity creation for a Dallas, Texas couple that wanted
to experience the custom branding process that they weren’t able to have
during their wedding planning.

Capabilities

Personal Brand Identity

Collateral including stationery and custom fabric for curtains

Brand Essence

“Just like you can walk into an art gallery and say "Ah! That's a Degas!" I want our personal branding to have the same effect. Someone should walk into our home and know it's our home; come to a party that we host and say "Of course Taylor and David would host this party"; and receive a piece of mail from us and immediately know it's ours. I've always appreciated the visual arts, but not being a visual artist myself, it's exciting to have an artist who I trust who can make something this special for us.”

The personal brand for the de la Fuentes encompasses their creativity, sophistication, and their love for a little Texas flair.

During the creation of their personal branding, Taylor & David purchased their first home & soon after gave birth to their first son. We created custom fabric to be transformed into curtains for each window in their home.

Every room was assigned one of three patterns. We chose a cotton-linen blend so that the light coming in would be diffused slightly. The Brass Monogram pattern & the Emerald Icon pattern were two of the three patterns used in the home. The paint colors used throughout the home were also pulled from the personal branding guide.